What is Digital Marketing? | Smedio

This is a brief, simple article explaining what "digital marketing" is. If you're a small business and would like to explore the world of "digital marketing" this article might help to make the concept a little clearer and maybe give you ideas on how to use digital marketing to help your business grow.

What is Digital Marketing? | Smedio

Keyword ranking using off-page and on-page SEO

Okay, my homework from IMU (Inbound marketing university) for advanced SEO was to write a blog expelling how to use off-page and on-page SEO to rank for a specific keyword. And then to explain how that would help my inbound marketing efforts.   Let's see if I got this straight...

I suppose the easiest example would be to start with the home page.  If the website was my online resume,  the title tag (off-page) would read:  Deborah Cecatiello Resume.  The lesson recommended that the first two words of you title tag be your two most important keywords.  So, if someone were looking for me, a website entitled "Deborah Cecatiello Resume" would certainly be served by Google.  On the actual home page of my website, I would include my name of course, and the word "resume" in the text somewhere.

Making it easy for a search engine to find your site, crawl your site and find the most relevant keyword to someone's search query makes it more likely that your site will rank high for what is basically a "branded keyword"  and that people searching for me would see it ranked #1-#10  and would click on the link to my site.

Seems a but simplistic...did I miss something?  Let me know!

Inbound Marketing University

I just finished the first course in the "Inbound Marketing University" self-directed study program.  The first lesson was on writing and using effective business blogs.  The first "homework" assignment was to write a blog that highlighted three important ideas from the lesson.   I think the three most important things stressed in the course were....

1.  Make sure you devote the time to creating a maintaining your blog.  There is nothing worse then starting a blog and then not updating it for months.... Yes, I am guilty of that but am trying to change. It's one of my new year's resolutions.

2.  Think about who should write the blog.  You may want to hire a professional at first...but that can get expensive so you should train people in-house to pick up the writing duties at some point or you should do it...but remember ...see #1 before you start writing.

And lastly,

3.  Blog frequently, promote your blog and optimize it to drive traffic to your website (and conversion).

....well, I guess that's more than three things, but they're all important if you want to get the most benefit from blogging!  See the video from the course below if you want more information.




How to Blog Effectively for Business (GF101)

Arena neighborhood development executive hired

Sometimes I like to see development...and this is one of those times. Looking forward to see the Allentown Arena project to get started. I don't live close to the action, but it really should help all of the surrounding counties in terms of jobs. Let's hope we can all last that long.

Arena neighborhood development executive hired

Area colleges competing for adult students

Here's a link to a story that shouldn't surprise anyone over 50 and looking for work. What will be surprising is if all this education will get all of us work....or just more debt.

Loans and grants aren't available for short-term certificate programs that might help us find work more quickly, so if you believe you need new skills, many are opting to take out loans for 2-4 year programs that will definitely add debt but only might help find a recently graduated 55 year old work!

But who reading this thinks we have a choice? Who thinks that the 30 year old interviewer will still think you're overqualified? Ah, it feels like we're 18 again right? What am I going to do with my life? I hope you make the right choice... The wrong one can still ruin your life.

Area colleges competing for adult students

TH Properties bankruptcy: TH Properties bankruptcy Chapter 7 - mcall.com

TH Properties bankruptcy: TH Properties bankruptcy Chapter 7 - mcall.com:

'via Blog this'

New Adventures...

I have just started studying toward my M.B.A.!  While I'm enjoying the challenge, it's really tough!  It's been many years since I graduated with a B.A. in Radio/TV/Film from Temple University, so it's been quite an adjustment.   The majority of the classwork is done on line, but there are  two in-class sessions per course. They are close by....here in Quakertown...so it's very convenient for me.

I hope that getting an M.B.A. will make me more marketable to employers or to help me start my own marketing consulting business.  

Currently job prospects are bleak...for me and lots of folks in the U.S.  And it's especially hard for people in their 40's and 50's to find work.  There is most certainly age discrimination going on... although most companies and recruiters know how to be subtle about it...oh, you're over qualified....oh, you will be bored... or you may get an interview and then they just don't call you back or even consider you for a position because you look older than they are.  

Is there a point where we should say "I give up?"   We're forced to look at the idea of totally changing the direction of the rest of our lives. We have to do it or risk losing everything we've worked our whole lives to achieve.