Okay, my homework from IMU (Inbound marketing university) for advanced SEO was to write a blog expelling how to use off-page and on-page SEO to rank for a specific keyword. And then to explain how that would help my inbound marketing efforts. Let's see if I got this straight...
I suppose the easiest example would be to start with the home page. If the website was my online resume, the title tag (off-page) would read: Deborah Cecatiello Resume. The lesson recommended that the first two words of you title tag be your two most important keywords. So, if someone were looking for me, a website entitled "Deborah Cecatiello Resume" would certainly be served by Google. On the actual home page of my website, I would include my name of course, and the word "resume" in the text somewhere.
Making it easy for a search engine to find your site, crawl your site and find the most relevant keyword to someone's search query makes it more likely that your site will rank high for what is basically a "branded keyword" and that people searching for me would see it ranked #1-#10 and would click on the link to my site.
Seems a but simplistic...did I miss something? Let me know!
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