Inbound Marketing University

I just finished the first course in the "Inbound Marketing University" self-directed study program.  The first lesson was on writing and using effective business blogs.  The first "homework" assignment was to write a blog that highlighted three important ideas from the lesson.   I think the three most important things stressed in the course were....

1.  Make sure you devote the time to creating a maintaining your blog.  There is nothing worse then starting a blog and then not updating it for months.... Yes, I am guilty of that but am trying to change. It's one of my new year's resolutions.

2.  Think about who should write the blog.  You may want to hire a professional at first...but that can get expensive so you should train people in-house to pick up the writing duties at some point or you should do it...but remember ...see #1 before you start writing.

And lastly,

3.  Blog frequently, promote your blog and optimize it to drive traffic to your website (and conversion).

....well, I guess that's more than three things, but they're all important if you want to get the most benefit from blogging!  See the video from the course below if you want more information.




How to Blog Effectively for Business (GF101)