Keyword ranking using off-page and on-page SEO

Okay, my homework from IMU (Inbound marketing university) for advanced SEO was to write a blog expelling how to use off-page and on-page SEO to rank for a specific keyword. And then to explain how that would help my inbound marketing efforts.   Let's see if I got this straight...

I suppose the easiest example would be to start with the home page.  If the website was my online resume,  the title tag (off-page) would read:  Deborah Cecatiello Resume.  The lesson recommended that the first two words of you title tag be your two most important keywords.  So, if someone were looking for me, a website entitled "Deborah Cecatiello Resume" would certainly be served by Google.  On the actual home page of my website, I would include my name of course, and the word "resume" in the text somewhere.

Making it easy for a search engine to find your site, crawl your site and find the most relevant keyword to someone's search query makes it more likely that your site will rank high for what is basically a "branded keyword"  and that people searching for me would see it ranked #1-#10  and would click on the link to my site.

Seems a but simplistic...did I miss something?  Let me know!

Inbound Marketing University

I just finished the first course in the "Inbound Marketing University" self-directed study program.  The first lesson was on writing and using effective business blogs.  The first "homework" assignment was to write a blog that highlighted three important ideas from the lesson.   I think the three most important things stressed in the course were....

1.  Make sure you devote the time to creating a maintaining your blog.  There is nothing worse then starting a blog and then not updating it for months.... Yes, I am guilty of that but am trying to change. It's one of my new year's resolutions.

2.  Think about who should write the blog.  You may want to hire a professional at first...but that can get expensive so you should train people in-house to pick up the writing duties at some point or you should do it...but remember ...see #1 before you start writing.

And lastly,

3.  Blog frequently, promote your blog and optimize it to drive traffic to your website (and conversion).

....well, I guess that's more than three things, but they're all important if you want to get the most benefit from blogging!  See the video from the course below if you want more information.




How to Blog Effectively for Business (GF101)